Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources.
Partner with global product marketing, demand generation, field marketing, and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities.
Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms.
Design and manage a contact strategy framework to identify, engage, and nurture high-value accounts and contacts. Ensure inclusion/exclusion basis campaign objective and outcomes.
Incorporate AI-driven insights and surrogate modeling into audience identification and engagement strategies.
Monitor audience coverage, utilization, and engagement; identify opportunities for optimization and report on audience KPIs (e.g., coverage growth, lead-to-opportunity conversion, campaign ROI).
Ensure compliance with global privacy laws and frameworks (GDPR, CCPA, and others), including audience suppression and opt-out best practices.
Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization.
Present insights and recommendations to marketing, sales, and leadership stakeholders in clear, data-driven narratives.
Overview:
We are seeking a data-driven Audience Manager to lead the creation, management, and optimization of targeted account and contact segments for Cvent s Hospitality Cloud. This role works closely with marketing, analytics, and sales teams to ensure the right and defined audiences are identified, reached and engaged with the right messages resulting in accelerated lead generation, and revenue growth. The position requires strong expertise in 360 degree marketing, segmentation, data strategy, and an understanding of global privacy frameworks.
In This Role, You Will:
Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources.
Partner with global product marketing, demand generation, field marketing, and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities.
Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms.
Design and manage a contact strategy framework to identify, engage, and nurture high-value accounts and contacts. Ensure inclusion/exclusion basis campaign objective and outcomes.
Incorporate AI-driven insights and surrogate modeling into audience identification and engagement strategies.
Monitor audience coverage, utilization, and engagement; identify opportunities for optimization and report on audience KPIs (e.g., coverage growth, lead-to-opportunity conversion, campaign ROI).
Ensure compliance with global privacy laws and frameworks (GDPR, CCPA, and others), including audience suppression and opt-out best practices.
Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization.
Present insights and recommendations to marketing, sales, and leadership stakeholders in clear, data-driven narratives.
Heres What You Need:
Bachelor s degree in marketing, Business, Data Analytics, or related field. MBA preferred
3 - 4 years of experience in audience management, CRM strategy, or data - driven marketing (B2B
preferred) preferably working in US/European markets.
Strong expertise in segmentation, targeting, personalization, and ABM (Account - Based
Marketing).
Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar).
Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities.
Strong understanding of privacy regulations, global compliance frameworks, and audienc e
suppression best practices.
Excellent communication, collaboration, and stakeholder management skills, with the ability to
influence across departments and present insights to senior leadership.
Good to have:
Experience in B2B SaaS or events/hospitality industry.
Familiarity with advanced audience enrichment, identity resolution, and data governance
practices.
Proven ability to integrate AI - driven insights into segmentation and targeting strategies.
Experience working in global organizations with multi - market audience strategies.
Demonstrated ability to mentor or lead cross - functional initiatives and champion adoption of new
audience practices
