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Associate Senior Manager Marketing

Associate Senior Manager Marketing

Eurofins

6 - 8 years

11 - 15 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

digital marketing crm tool marketing google analytics seo performance marketing cms marketing management integrated marketing content strategy marketing campaigns campaigns campaign planning brand marketing lead generation website management crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role
: We are seeking a dynamic and experienced Marketing Manager to lead and execute our digital and brand marketing initiatives. This role will be responsible for driving brand visibility, digital engagement, website optimization, lead generation, and campaign execution across channels. The ideal candidate is both creative and analytical, with a strong understanding of modern marketing tools and strategies.
Key Responsibilities:
1. Digital Marketing & Campaigns

Plan, execute, and optimize multi-channel digital marketing campaigns

Manage paid ad campaigns on Google, LinkedIn, and other platforms

Drive lead generation and nurture initiatives through performance marketing and automation tools

Create and manage content calendars and posting schedules across LinkedIn, and YouTube

Monitor engagement, performance, and trends; adapt strategy to drive community growth

Collaborate with internal stakeholders for timely and relevant social content

2. Website Management

Own the website content strategy, updates, UX improvements, SEO, and performance tracking.

Collaborate with subject mater experts to develop and publish new articles, case studies, etc.

Coordinate with developers and designers for technical and creative enhancements

Ensure high uptime, security, and optimal page speed

4. Content & Creative Development

Collaborate with internal teams and agencies to develop impactful marketing collaterals- brochures, videos, case studies, presentations, etc.

Write, edit, and oversee high-quality content aligned with brand voice and business goals

Brief and manage creative resources (designers, video editors, agencies)

5. Analytics & Reporting

Monitor and report on marketing KPIs across campaigns, website, and social platforms

Use insights from Google Analytics and social platforms to drive continuous improvement

Recommend actionable strategies based on campaign and content performance

Qualifications
Required Skills & Qualifications:

Bachelors or Masters degree in Marketing, Communications, or any related field.

6-8 years of relevant experience in digital and integrated marketing roles.

Proven experience with website CMS, SEO tools, and performance marketing platforms.

Strong understanding of Google Analytics, Search Console, social media insights, and CRM tools.

Excellent communication skills- both written and verbal

Ability to manage multiple projects and timelines effectively

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Associate Senior Manager Marketing