Associate Program Marketing Manager

Education:

Experience:

Digital marketing (email, programmatic, media channels), Digital campaign management,

Marketing Operations, Ad operations

Work time:

Work Mode:

Overview:

The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)

Main duties and responsibilities:

● Work autonomously to setup, launch and deliver campaigns accurately and efficiently

● Collaborate with Account Managers, Project Managers, and Business Intelligence teams to execute marketing tasks during the campaign setup.

● Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met

● Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery

● Follow Global documentation and guidelines provided to ensure best practices are followed

● Track portfolio of multiple campaigns and their optimizations daily

● Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation

● Collaborate closely with Sales and Client facing teams to provide performance updates and insights

Skills, qualifications and experience required:

● Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management

● Experience working on projects timelines e.g. Workfront/ MS Project

● Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment

● Excellent written and verbal communication skills

● Strong MS Excel, Access and Analytical skills

● Great attention to detail, highly organized and results- driven

● Proficient in Salesforce, Google Ad Manager, and Tableau is preferred

● Experience in Pharmaceutical Marketing is a plus