Associate Manager Sales Finance

Associate Manager Sales Finance

What are the Key Deliverables in this role

Financial Outcomes

• Support Sales Finance and Central shopper marketing team for Trade promo design and scheme utilization. Analyze the Scheme Utilization pattern and input the same for effective scheme design
• Post Promo Evaluation of the Activations - Assessment of ROI of promos and insightful analysis (Including assessment of Nielsen and Internal Distribution Data)
• Assist in the Monthly Spend Planning and Promo Governance Meetings - Monitoring and keeping a detailed track of all the additionally approved promo spends (Target vs Actual Volumes/Value/Spends)
• Perform Performance evaluation of loyalty program.
• Drive cost savings by identifying and eliminating inefficiencies in trade spending.
• Ensure accurate financial reporting and budget management for promotions and infra expenses.

Customer Service

• Empower sales teams with financial insights to support customer negotiations and relationship management.
• Collaborate with sales to develop customer-centric promotional strategies
• Partnering with central Channel Team team for all sales infra spend and driving continuous process improvement.

Internal Processes

• Ensure effective and adequate internal controls around payouts (scheme activations, loyalty programs, sales incentives, promoter/ merchandiser deployments etc)
• Analyze data to identify trends, variances, and opportunities for optimization.
• Variance analysis of Sales Budget for all channels and periodic reporting
• Preparing and consolidating P/L and CTS (Region/Category/Channel/Sub Channel/Customer level cuts); sharp and insightful analysis wrt various lever of profitability - GM, EBIT movement reasons
• Ad-hoc Reporting and Analysis
• Prepare basis reports for ExCom review GT Cluster and Region level P&L, Trade Sales Mix Analysis - Volume Variance and associated GM, etc.
• Manage accruals and ensure compliance with internal controls and audit requirements.
• Develop and maintain reports and dashboards relating to sales and spends (Promo & Infra), leveraging data analytics.
• Manage 3 rd party deliverables relating to credit notes and payments to distributors.
• Partner with digital team to automate reports for shopper and finance teams.

Innovation and Learning

• Identify risks and propose mitigation strategies in the areas of sales and spends.
• Continuously improve processes and stay abreast of industry best practices.
• Enhance analytical skills and data proficiency to drive better decision-making.

What are the Critical success factors for the Role

• Chartered Accountant/ MBA / MBA Finance
• 1-3 years of post-qualification business partnering experience, preferably in FMCG environment or related industry
• Self-starter with an entrepreneurial spirit
• Results-oriented mindset

What are the Desirable success factors for the Role