Associate Director

As an Associate Director - Content at PhonePe Group in Bengaluru, India, you will play a pivotal role in leading and shaping the content strategy to align with PhonePe's brand vision and business objectives. You will be responsible for spearheading the development and execution of a comprehensive content marketing strategy across various digital touchpoints, driving engagement and brand love. Your role will involve building and managing an in-house content organization that serves as a Center of Excellence for different content types, including blog posts, articles, videos, SEO-optimized pages, product marketing content, and category education initiatives. Your key responsibilities will include recruiting, mentoring, and developing a high-performing team of content strategists, writers, video producers, and SEO specialists. You will need to ensure a consistent brand voice and messaging across all content initiatives, collaborate with cross-functional teams, leverage data and analytics for performance measurement, and stay updated on the latest content trends and distribution channels. To excel in this role, you should bring over 15 years of experience in the content business, with a strong focus on digital content strategy and execution. Your expertise in video content for new media environments, leadership skills in building content teams, storytelling abilities, data-driven approach, and collaborative nature will be crucial for success. A Bachelor's degree in Marketing, Communications, Journalism, or a related field is required to qualify for this position. Working at PhonePe offers a rewarding experience with benefits such as medical insurance, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. If you are passionate about technology, enjoy creating impactful content, and thrive in a dynamic work environment that encourages innovation and growth, PhonePe could be the perfect place for you to further your career.,