Associate Director, Open and AMP Programmes - Executive Education

Role Overview: As the Associate Director of the Executive Education Division, you will be responsible for shaping the strategic direction and operational excellence of the Open and AMP programmes. Your role will involve revenue generation, engagement with research centers, comprehensive planning and budgeting, as well as developing both B2B and B2C verticals. You will focus on improving lead to enrollment conversions and actively participate in Salesforce CRM implementations and digital transformation initiatives. Key Responsibilities: - Devise and execute comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments. - Conduct market analyses, assess competitive landscapes, and implement pricing and promotional strategies for diverse client bases. - Oversee lead generation for AMP programmes, prioritize digital marketing channel mix, optimize campaigns for lead quality and quantity, and onboard new digital marketing channels. - Engage with internal research centers to collaborate on curriculum design and arrange training sessions for business development and admission teams. - Develop and execute a visionary strategic plan for the open and AMP Division, aligning with organizational objectives and integrating planning for short and long-term goals. - Meticulously manage budgets for the division, ensure judicious allocation of resources, and collaborate with stakeholders to create comprehensive annual budgets. - Spearhead the annual planning process, define strategic priorities and programmatic objectives, and align plans with the broader organizational strategy. - Utilize financial forecasting techniques to project future revenues and expenses, provide timely and accurate financial reports, and improve conversions from lead to enrollment. - Actively participate in Salesforce CRM implementation, lead digital transformation initiatives, and enhance operational efficiency for a compelling participant experience. Qualification Required: - MBA - Knowledge in market analysis, strategic planning, negotiation, facilitation, revenue generation, relationship management, business unit management, marketing, sales/business development, team management, leadership, and cross-functional collaboration. - Desirable experience of 15+ years in a relevant field. (Note: Additional details of the company were not provided in the job description),