Associate Director, Open and AMP Programmes - Executive Education

As the Associate Director of the Executive Education Division, you will play a pivotal role in shaping the strategic direction and operational excellence of our Open and AMP programmes. This leadership position demands a seasoned professional with a proven track record in revenue generation, engagement with research centers, comprehensive planning and budgeting, a vision for developing both B2B and B2C verticals, improving lead to enrolment conversions, and active involvement in Salesforce CRM implementations/improvements and digital transformation initiatives. Your responsibilities will include devising and executing comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments. You will conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases. Overseeing the lead generation for AMP programmes, you will prioritize the digital marketing channel mix for both B2B and B2C contexts. Your focus will be on optimizing digital marketing campaigns for lead quality and lead quantity, with an emphasis on reducing the cost per enrollment and exploring new digital marketing channels. Additionally, you will be involved in designing and developing marketing collaterals for various platforms and promoting webinars to create awareness for the AMP Portfolio. Engaging with internal research centers, you will collaborate for any changes in the curriculum of the AMP portfolio and arrange training sessions for business development and admission teams. You will develop and execute a visionary strategic plan for the open and AMP Division, aligning it with overarching organizational objectives. Managing budgets for the division will be crucial, ensuring judicious allocation of resources and adherence to financial objectives for both B2B and B2C realms. Spearheading the annual planning process, you will work closely with key stakeholders to define strategic priorities, financial goals, and programmatic objectives for both B2B and B2C segments. Utilizing financial forecasting techniques, you will project future revenues and expenses for both B2B and B2C engagements, providing timely and accurate financial reports to inform decision-making. Implementing strategies to improve conversions from lead to enrollment across both B2B and B2C channels will also be a key responsibility. Actively participating in the implementation and utilization of Salesforce CRM, you will lead digital transformation initiatives to enhance operational efficiency and elevate the overall participant experience. Your role will require an MBA with specific skills in market understanding, strategy planning, negotiation, facilitation & research, revenue generation, relationship management, business unit management, marketing, sales/business development, team management, leadership, and cross-functional collaboration. Desirable experience of 15+ years will be preferred. You will interface with internal stakeholders such as finance, custom program team, program management team, marketing & communications, centers of excellence, management group, and internal faculty. Externally, you will engage with clients, alliance partners, executive education alumni, industry associations, external faculty, and learning forums to fulfill your responsibilities effectively.,