Associate Director of Marketing

As a Marketing Manager at the property, your role involves completing the marketing plan and managing all e-commerce opportunities. You will need to develop a good working relationship with tourism bureaus and community leaders to ensure successful marketing strategies. Key Responsibilities: - Assist in coordinating rooms, food and beverage, spa, and golf promotions on a region-wide level. - Develop a leisure marketing plan focusing on rate offers, packages, and programs to increase occupancy. - Manage and update all websites related to the property. - Coordinate offers and information for publications and inserts, specifically focusing on brand loyalty reward mailings. - Create brochure and property collateral materials. - Participate in property imaging work such as signage. - Analyze and interpret relevant reports for marketing recommendations, including DMA source market reports and tracking. - Review and analyze website and email campaign tracking for both individual property sites and corporate campaigns. - Ensure consistent marketing messages across all advertising and collateral efforts. - Manage the marketing budget and provide ROI analysis for promotions and campaigns. - Evaluate new marketing opportunities for the property and ensure representation on quality internet sites. - Work closely with Convention Bureaus and Chambers of Tourism. - Develop a strategic marketing plan for the property, encompassing group, leisure, and local efforts. - Plan and supervise photo shoots keeping property and brand image goals in mind. - Identify and communicate with distribution channels to increase property occupancy. - Provide sales channels with creative tools for marketing. - Act as a liaison between corporate and individual properties for program rollouts. - Work with media buyer for advertising planning and execution. - Assist in developing promotions for campaigns and presentations to owners. - Maintain detailed files on marketing materials and ensure compliance with corporate guidelines. - Approve all invoicing through MarrCom office. Qualifications Required: - High school diploma or GED with 2 years of sales and marketing experience, or a 2-year degree in Marketing, Business Administration, Hotel and Restaurant Management, or related major with no work experience required. Additionally, Marriott International is committed to diversity and inclusion, fostering an environment where all associates are valued and celebrated for their unique backgrounds and experiences. Non-discrimination is upheld on all protected bases, including disability and veteran status.,