Associate Director Admissions

About Masters Union

industry-immersive education model

Gurugram’s business district

MU Undergraduate Program

Role Overview

Associate Director – Admissions

expected to lead

This is a high-impact, high-ownership role ideal for a result-oriented professional who thrives in fast-paced, performance-driven environments and is passionate about shaping the next generation of business and tech leaders.

Key Responsibilities

1. End-to-End Admissions Funnel Management

• Own the complete admissions lifecycle—from inquiry to enrollment—for the MU Undergraduate Program.
• Build and implement strategies for lead generation, nurturing, application management, and conversion.
• Drive targeted campaigns and interventions across different stages of the funnel.
  

2. Strategy & Team Leadership

• Build, lead, and mentor a high-performing admissions counselling team.
• Develop KPIs and performance dashboards to track team output and funnel movement.
• Work closely with marketing and brand teams to optimize campaign effectiveness and audience targeting.
  

3. Conversion Optimization

• Drive conversion metrics through continuous process improvements, counselling training, and data analytics.
• Monitor daily funnel performance, address blockers, and execute interventions to improve enrollment rates.
• Personalize communication strategies for high-intent applicants and their parents.
  

4. Stakeholder Collaboration

• Coordinate with academic, product, and leadership teams to align admissions strategy with institutional goals.
• Ensure seamless communication between the counselling team and operations teams for a smooth onboarding experience.
• Regularly engage with student ambassadors, faculty, and alumni to showcase the program’s value proposition.
  

5. Data & Reporting

• Use CRM and analytics tools to track lead behavior, source effectiveness, and counsellor performance.
• Generate weekly/monthly reports for leadership review, highlighting key funnel trends and growth opportunities.
  

Requirements

• Bachelor’s/Master’s degree in Business Administration, Marketing, Education, or a related field
• 6–10 years of experience in admissions, sales, or business development in an education/EdTech organization.
• Demonstrated ability to manage end-to-end admissions funnels and achieve ambitious conversion targets.
• Strong team management and leadership skills.
• Excellent communication, interpersonal, and stakeholder management abilities.
• Data-driven approach with proficiency in CRM systems and funnel reporting tools.
• Comfort with a fast-paced, target-driven environment.

Masters' Union is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.