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Accenture in India
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Associate Director

Associate Director

Accenture in India

14 - 18 years

0 Lacs

hyderabad telangana

Posted:23 hours ago| Platform: Shine logo

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Skills Required

salesforce marketing cloud pardot stakeholder management project management crm channel integration value architecting real time decisioning

Work Mode

On-site

Job Type

Full Time

Job Description

As a Senior Manager in Salesforce Marketing Cloud at Accenture, you will work closely with clients to design, build, and implement initiatives to enhance business performance. Your responsibilities will include: - Designing new campaign strategies and marketing plans across all channels. - Conducting clients Campaign/Marketing capability assessment and providing recommendations for optimizing the Campaign/Marketing stack. - Developing next best action strategies and business cases for campaign strategies and technology solutions. - Deriving insights for campaigns, working on campaign attribution, and optimization strategy. - Defining campaign Key Performance Indicators and tracking them throughout the campaign lifecycle. - Identifying marketing process improvement opportunities and re-defining processes. - Leading and managing at least 2 large Salesforce marketing program executions, utilizing Salesforce Marketing capabilities like SFMC, Pardot, Personalization, Data cloud, and Salesforce Loyalty. - Conducting requirement gathering and design workshops, preparing solution blueprints, and leading solution design and deployment. - Demonstrating strong project management skills by mobilizing and organizing stakeholders across multiple projects. - Building a capability/offering in the organization from scratch. - Showcasing consulting, techno-functional, and project management experience. - Managing stakeholders at middle to senior management levels. - Utilizing excellent oral and written communication skills and strong analytical skills for driving results-oriented decisions. - Developing efficient processes to elevate team performance and drive results. - Navigating global matrixed environments and client-facing roles effectively. - Working in a fast-paced and unstructured environment. - Preferably being certified in SFMC, Data Cloud, Personalization, Pardot, or Salesforce Loyalty. - Having experience with CRM, marketing software, channel integration, and real-time decisioning. - Understanding how digital channels work together to create personalized marketing programs. - Managing digital campaigns for large clients with proficiency in measurement and operations. About Accenture: Accenture is a leading global professional services company, providing services and solutions in strategy, consulting, digital, technology, and operations. With a workforce of 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. Experience: 14 to 16 Years Educational Qualification: Minimum 15 Years of Education,

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Associate Director