Associate Content Manager

Responsibilities:

• Content Calendar Management:

  Develop and maintain a quarterly content calendar for the website, encompassing a diverse range of content types such as Focuses, Editors Choice selections, Landing Pages, and Category Widgets. This content will be strategically divided between commercial and consumer offerings.

• Cross-Channel Content Planning:

  Collaborate actively with social media and commercial marketing channels to ensure integrated content planning and consistent messaging across platforms.

• Execution Planning & Workflow Optimization:

  Create detailed execution plans outlining content frequency, workflow processes, and clear timelines, ensuring efficient content delivery.

• Landing Page Process Maintenance:

  Establish and maintain robust processes for the creation, update, and optimization of landing pages to ensure their effectiveness and consistency.

• Content Scalability:

  Proactively identify and leverage cross-category content opportunities to maximize reach and scale content efforts efficiently.

• Deadline Management & Efficiency:

  Consistently meet all content deadlines and actively work to reduce lag time between initial content briefs and final execution.

• Approval Workflow Establishment:

  Establish and manage a clear and efficient approval structure for category-specific content pages.

• Project Management:

  Closely manage content projects within Flagship sales initiatives, ensuring objectives are met and timelines adhered to.

Required Skills:

• Experience in building and managing content calendars for various digital platforms.
• Ability to plan and execute content strategies across commercial and consumer offerings.
• Strong collaborative planning skills with marketing channels (social, commercial).
• Proficiency in outlining content frequency, workflows, and timelines.
• Experience in maintaining processes for landing pages.
• Ability to leverage cross-category content for scale.
• Demonstrated ability to meet deadlines and reduce execution lag time.
• Experience in establishing content approval structures.
• Strong project management skills, particularly in managing content projects within sales initiatives.
• Excellent organizational and communication skills.