Our Mission:
6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in de ning the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.
We want 6sense to be the best chapter of your career.
We are seeking an
Associate Campaign Operations Specialist
join our Campaign Operations team! Were looking for someone with hands-on experience in digital advertising
, social media campaigns
, and email marketing
. The ideal candidate has expertise with DSP platforms
(Xandr, Beeswax, The Trade Desk) and Marketing Automation Platforms
(HubSpot, Marketo, etc.). Additionally, familiarity with HTML5, digital ad revenue operations, and advanced Excel skills will be considered a strong asset.
Skills & Qualifications:
- Minimum 2-4 years of experience in Digital Advertising, with strong operational knowledge of DSP platforms.
- Proven experience in creating and executing digital, social media, and email marketing campaigns using optimization strategies and tactics.
- Experience building, launching, and reporting on campaigns using CRMs like Salesforce, Eloqua, and similar platforms.
- Expertise in targeting, segmentation, and list acquisition for demand generation campaigns.
- Knowledge of Account-Based Marketing (ABM) is a plus, but not required.
- Ability to monitor and analyse email campaign performance, leveraging data-driven insights to optimize and improve engagement rates.
- Ensure the accuracy and compliance of the email database, maintaining opt-in practices and adhering to data protection regulations.
- Maintain email list hygiene and accuracy, ensuring adherence to regulatory guidelines while applying innovative strategies to maximize campaign effectiveness.
- Track and evaluate email campaign KPIs, including deliverability, open rates, click-through rates, conversions, and ROI.
- Advanced proficiency in Excel, including data manipulation, complex calculations, and data visualization.
In this role, you will:
- Address technical support queries related to advertising campaigns and creatives from internal teams.
- Respond to Salesforce tickets, Slack messages, and emails to assist go-to-market teams with client requests.
- Review customer campaigns and recommend effective strategies for campaign optimization.
- Identify and resolve campaign issues, offering optimization suggestions as necessary.
- Monitor campaign delivery and work with the DSP to resolve any issues.
- Troubleshoot Creative Audit Failures with the DSP and collaborate with the Customer Success (CS) team at 6sense.
- Track active campaigns and workflows that have not served impressions or sent emails in the last 24 hours, taking corrective action as needed.
- Proactively engage with Customer Success Managers (CSMs) and sellers to address go-to-market challenges, then collaborate with the product team to submit feature requests.
- Collaborate with the sales team to assess sales enablement needs and work with the product team to implement solutions.
- Communicate new and upcoming activities, including features and product solutions, to the sales team.
- Develop and provide training materials for the sales and CS teams.
- Identify opportunities to enhance marketing effectiveness through improved audience management, segmentation, and campaign strategies.
- Assist CSM teams with successful client onboarding and address customer queries regarding platform functionality, ad setup, and specifications.
- Assist in creating training documentation as needed.
- Clarify ad creative requirements with the operations team and manage independent projects to meet deadlines.
- Create and test ad creatives based on specified requirements.
Interpersonal Attributes:
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams.
- Strong ability to work independently and as part of a team.
- Detail-oriented with a strong process orientation.
- Demonstrated ownership of projects with a proven ability to drive them to successful completion.
What We re Looking For:
- BE/BTech/BS/BCS/BCA or an equivalent technical degree in Computer Science or a related technical/analytical field.
- Proven experience in digital advertising, email campaigns, and creative development.
- Strong analytical skills with a solid understanding of campaign optimization strategies.
- Demonstrated problem-solving skills, especially in the context of performance marketing.
- Exceptional written communication skills across email and messaging platforms.
- Willingness to work in rotational shifts.
Why You re a Great Fit:
We are pioneers in pushing boundaries, moving quickly, and innovating. Our focus is on shaping both current and future customer experiences, placing them at the heart of everything we do. We value attention to detail, curiosity, and a passion for customer success. If you share these traits, along with a commitment to excellence, we encourage you to apply. We leverage cutting-edge technology especially our own to drive our success.
Our Benefits:
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our o ces.
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Equal Opportunity Employer:
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. .
We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. A ll email communications from 6sense will originate from the @6sense.com domain . We will not initially contact you via text message and will never request payments . If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@ 6sense.com
