Associate Adobe Analytics

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing,

performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Key Responsibilities:

• Implement and maintain Adobe Analytics tracking on digital assets, both website and App.
• Work with developers to deploy and validate tracking codes, ensuring accurate data collection.
• Configure and manage tags, rules, and data elements using Adobe Launch (DTM) or similar tag management systems.
• Define and document tracking requirements (SDRs / TSDs) for new features, campaigns, or site enhancements.
• Perform QA and validation of analytics implementations using tools such as Adobe Debugger, Charles Proxy, or Omnibug.
• Collaborate with cross-functional teams to ensure consistent data layer architecture across digital touchpoints.
• Build and maintain eVars, props, events, and classifications in Adobe Analytics Admin Console.
• Support reporting and dashboarding teams by ensuring the integrity and accuracy of collected data.
• Identify data gaps, inconsistencies, or performance issues and recommend solutions to get tailored data based on client requirements.
• Stay updated with Adobe Experience Cloud features and best practices for digital analytics with proper documentation.

Key skills & tools:

• Adobe Launch/Dynamic tag management (DTM), Adobe Analytics, Google Tag Manager, JavaScript, DataLayer design, Mobile and Web SDK.

Job Specifications:

• 2 to 4 years of in web analytics tracking (Adobe Launch/GTM) and debugging, including testing website/App tagging

Required Skills:

• 2-3 years of experience in Adobe Analytics implementation and configuration.
• Strong understanding of digital analytics concepts (sessions, users, dimensions, metrics, custom variables, events).
• Hands-on experience with Adobe Launch / DTM / Tag Management Systems (TMS).
• Familiarity with JavaScript, HTML, CSS, and data layer structures.
• Experience with debugging and validation tools (Adobe Experience Platform Debugger, Charles, Fiddler, or similar).
• Working knowledge of report suites, processing rules, eVars, props, and events.
• Understanding of Adobe Experience Cloud ecosystem (Adobe Target, Audience Manager, etc.) is a plus.
• Strong analytical thinking and problem-solving skills.
• Excellent communication skills and attention to detail.

Key attributes:

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates

Reasons to Join:

• Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
• Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Amazon, Programmatic.
• Best in Industry Training - Strong leadership with legacy