assistant sales manager capital goods

A Capital Equipment Sales Manager oversees a sales team selling large, expensive, durable goods that are essential for a business's operations, such as machinery, capital goods manufacturing equipment.

Assistant Sales Manager

Key Responsibilities

• Assist the Sales Manager in developing and executing sales strategies for capital goods.
• Identify and pursue new business opportunities in domestic and international markets.
• Generate leads through market research, networking, and customer engagement.
• Build and maintain strong relationships with clients, OEMs, distributors, and industry partners.
• Understand customer requirements and propose suitable solutions.
• Prepare and deliver technical/commercial presentations and proposals.
• Negotiate contracts, pricing, and terms to close deals effectively.
• Support in achieving monthly, quarterly, and annual sales targets.
• Track competitor activities and provide market intelligence to management.
• Coordinate with internal teams (engineering, production, service, finance) to ensure seamless execution of customer orders.
• Ensure timely follow-up on payments and customer satisfaction post-sales.

Qualifications and Experience

• Bachelor's degree in Engineering (Mechanical / Electrical / Industrial) or related field; MBA preferred.
• 36 years of sales experience in

  capital goods, industrial machinery, or engineering equipment

  .
• Strong understanding of capital goods market dynamics and B2B sales cycles.
• Proven track record of meeting or exceeding sales targets.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office and CRM tools.
• Willingness to travel extensively for client meetings and business development.