Assistant Marketing Manager

• Plan and execute digital marketing campaigns across Google, Meta, YouTube, and real estate portals
• Manage project-wise digital media plans, budgets, and timelines
• Optimize campaigns for CPL, lead quality, and conversion performance

Lead Generation & Funnel Management

• Drive lead generation through performance marketing, landing pages, and microsites
• Ensure seamless lead flow integration with CRM and pre-sales teams
• Improve lead-to-site-visit and lead-to-booking ratios through data-driven optimization

Website, SEO & Content

• Manage company website, project microsites, and landing pages
• Coordinate SEO activities to improve organic traffic and search rankings
• Work with content and creative teams for blogs, videos, reels, and social media content

Analytics, Reporting & Optimization

• Track campaign performance using Google Analytics, Meta Ads Manager, and CRM dashboards
• Prepare daily, weekly, and monthly MIS reports
• Analyse data to identify trends, gaps, and improvement areas

Agency & Vendor Coordination

• Coordinate with digital agencies, media partners, and technology vendors
• Review creatives, ad copies, and campaign performance
• Ensure timely execution and adherence to brand guidelines

Compliance & Brand Governance

• Ensure all digital ads and content comply with RERA and advertising norms
• Maintain brand consistency across all digital platforms
• Protect company and customer data privacy standards

Key Performance Indicators (KPIs)

• Cost per lead (CPL) and lead quality
• Digital lead volume and conversion ratios
• Website traffic and landing page performance
• Campaign ROI and budget utilization
• Timely campaign execution

Required Skills & Competencies

• Strong hands-on experience in Google Ads, Meta Ads, and digital platforms
• Good understanding of CRM systems and lead management
• Analytical mind-set with strong reporting skills
• Ability to manage multiple projects simultaneously
• Strong communication and coordination skills

Qualifications

• MBA / PGDM in Marketing (preferred)
• Bachelor's degree in any discipline
• Certifications in Digital marketing/performance marketing are an advantage

What We Offer

• Competitive compensation with performance-linked incentives
• Opportunity to work with a reputed brand
• Exposure to large-scale digital campaigns and project launches
• Career growth into senior digital or marketing leadership roles