Assistant Marketing Manager

Role & responsibilities

• Assist in developing and implementing comprehensive marketing strategies aligned with company goals and objectives
• Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including digital, social media, email, and traditional advertising
• Conduct market research and analyze consumer behavior in Gandhinagar and surrounding areas to inform marketing decisions
• Manage and optimize content creation for various marketing platforms, ensuring consistency in brand messaging and tone
• Monitor and analyze marketing campaign performance, providing regular reports and insights to improve effectiveness
• Assist in budget management for marketing initiatives, ensuring efficient allocation of resources
• Coordinate with external agencies and vendors to deliver high-quality marketing materials and experiences
• Support the development and maintenance of the company's online presence, including website and social media channels
• Contribute to the planning and execution of marketing events and promotions
• Stay up-to-date with the latest marketing trends and technologies, recommending innovative approaches to enhance our marketing efforts

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3 to 5 years of experience in marketing, with a focus on digital marketing strategies
• Strong knowledge of marketing principles and current industry trends
• Excellent written and verbal communication skills in English
• Proficiency in digital marketing tools, including social media platforms, email marketing software, and content management systems
• Experience with marketing analytics tools and the ability to interpret data to drive decision-making
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
• Strong analytical and problem-solving skills
• Proficiency in Microsoft Office suite and marketing-specific software
• Familiarity with the local market in Gandhinagar and surrounding areas is a plus
• Creative mindset with the ability to generate innovative marketing ideas
• Strong teamwork and collaboration skills
• Detail-oriented with excellent organizational abilities