Assistant Manager Social Media, Brand Strategist & Event Coordinator

Social Media Management

• Design and execute captivating social media campaigns that reflect Fairmont Mumbai s luxury brand identity across platforms such as Instagram, LinkedIn, Facebook, and X/Twitter.

• Curate and schedule engaging content including visuals, stories, and guest experiences to drive awareness and engagement.

• Analyze social media metrics to continuously optimize campaign performance and report insights to senior management.

• Manage online guest interactions with a professional and personalized approach to enhance brand loyalty.

• Collaborate with influencers, luxury lifestyle partners, and internal teams to amplify Fairmont s digital presence.

Brand Strategy

• Assist in developing and implementing brand strategies that align with Fairmont s global standards and local market positioning.

• Ensure consistent brand messaging and visual identity across all marketing channels, including digital, print, and on-property collateral.

• Conduct market and competitor analysis to inform strategic decisions and identify new opportunities for brand growth.

• Support campaign planning for hotel promotions, seasonal offers, and unique guest experiences.

Event Coordination

• Plan and execute high-profile events including guest receptions, corporate functions, luxury brand partnerships, and cultural activations that embody the Fairmont ethos.

• Manage event logistics such as vendor coordination, venue setup, budgeting, and staffing, ensuring seamless delivery.

• Develop event marketing materials and promotional content in collaboration with the creative team.

• Oversee post-event evaluations to measure success and implement improvements.

• Bachelors degree in Marketing, Communications, Public Relations, Event Management, or related field.

• 2 4 years of experience in social media, brand management, or event planning.

• Strong understanding of digital marketing trends and social media algorithms.

• Experience with content creation tools