Assistant Manager (Seed Marketing)

Job Summary:

Assistant Manager Marketing

Educational Qualification:

• B.Sc. (Agriculture) – Mandatory
• MBA in

  Marketing / Agribusiness Management

  from a recognized institute – Preferred

Experience:

• Minimum

  08–10 years of experience

  in agri-input marketing (preferably seeds), including

  3–5 years in a managerial/leadership role

  .
• Proven track record of handling

  regional or national-level marketing operations

  .
• Candidates with higher relevant experience and proven leadership track record may be considered for a higher position.

Age Limit:

• Preferably below

  45 years

Key Responsibilities:

• Lead the

  strategic planning and execution

  of the company’s business plan across designated zones.
• Develop and expand a robust

  channel partner/distributor network

  in target and potential markets.
• Gather and analyze

  market intelligence

  , competitor insights, and farmer preferences to formulate effective market penetration strategies.
• Drive

  market development

  initiatives in emerging geographies to expand brand footprint and customer base.
• Oversee and ensure

  timely product placement

  and inventory planning across supply chain partners.
• Coordinate with production and logistics for

  demand forecasting and supply alignment

  .
• Design and implement effective

  after-sales service models

  for farmer engagement and satisfaction.
• Monitor and drive

  sales performance, liquidation of stocks

  , and revenue growth across regions.
• Organize and supervise

  field promotions, product demos, farmer meetings, agri-expos

  , and seasonal campaigns.
• Mentor and lead

  Sales Assistants / Area Marketing Executives

  , building a high-performing marketing team.
• Collaborate with R&D, production, and finance teams for aligned decision-making and integrated business planning.
• Represent the company at

  industry platforms, government forums

  , and strategic customer meetings.

Key Skills & Competencies:

• In-depth knowledge of

  agricultural markets, cropping patterns, and seed distribution dynamics

  .
• Strategic thinker with strong

  data-driven marketing and market development

  capabilities.
• Excellent skills in

  channel development, dealer engagement, and rural brand promotion

  .
• Strong leadership and team management experience across geographies.
• Ability to manage multiple product portfolios and meet

  revenue & growth targets

  .