Job Description

Role & responsibilities Develop, execute, and optimize performance marketing campaigns across digital channels such as Google Ads, Facebook Ads, display advertising, and other paid media platforms. Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies. Create compelling ad copy, visuals, and landing pages to maximize engagement, click-through rates, and conversions. Monitor campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and other key performance indicators (KPIs). Utilize A/B testing and experimentation methodologies to optimize campaign elements, including ad creative, targeting, and bidding strategies. Analyze campaign data and provide actionable insights and recommendations for improving campaign performance and achieving business goals. Stay updated on industry trends and best practices in performance marketing to continually refine strategies and tactics. Collaborate cross-functionally with other marketing teams, including creative, content, and analytics, to align performance marketing efforts with overall marketing objectives. Knowledge of (GA4) , Google Tag Manager (GTM) and Google Ads Editor to capture user interactions, conversions, and other key metrics. Preferred candidate profile Bachelor's degree in Marketing, Advertising, Business, or related field. 3 to 5 years of experience in performance marketing, with a focus on managing digital advertising campaigns and driving measurable results. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and display advertising networks. Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights to optimize campaign performance. Experience with A/B testing methodologies and optimization techniques. Excellent communication and collaboration skills with the ability to work effectively in a team environment. Google Ads and Facebook Blueprint certifications are a plus