Assistant Manager - Marketing & PR

Arka Fincap Limited is a customer - focused, digitally enabled, systemically important Non-Banking Finance Company (NBFC). We provide secured and unsecured financing solutions to MSMEs, SMEs, developers, and corporates. An RBI-licensed company, Arka was founded in 2018. We pride ourselves in offering innovative financing solutions that enable our customer’s businesses by providing them with growth capital.

Arka has a borrowing of Rs. 2265 Cr from public sector units (PSUs), large private banks, small finance banks, fund houses and others. The AUM stands at Rs. 3960 Cr with the retail AUM increasing to 29%. (All these statistics are as of March 2023)

Crisil has assigned Arka a rating of AA (-) for the long-term borrowings and A1 (+) for the short-term borrowings.

Arka is currently present in 17 cities across West, South and North regions in India and has 300+ employees across all branches.

Arka is a subsidiary of Kirloskar Oil Engines Limited (KOEL).

• Support the development and execution of marketing campaigns across print, digital, and on-ground platforms.
• Assist in content planning and creative briefing for brand and product campaigns.
• Coordinate with designers, copywriters, and external agencies to ensure timely delivery.

• Maintain and update media contact lists and press kit material.
• Draft press releases, media notes, and company statements.
• Liaise with PR agencies or directly with journalists for coverage opportunities and story placements.

• Coordinate internal and external events, including partner meets, employee engagement events, and media interactions.
• Ensure branding and collaterals are in place for events.
• Maintain event calendars and prepare post-event reports.

• Manage updates and development of marketing materials: brochures, product decks, flyers, and internal branding.
• Coordinate printing and distribution as needed.

Requirements

• Experience working with PR/media agencies or handling media independently.
• Exposure to regional markets or multilingual campaigns.
• Basic knowledge of media planning or content marketing tools