Assistant Manager, Marketing

Job Description

Lead and manage the marketing team, ensuring efficient workflow and collaboration. Provide guidance, support, and training to team members to enhance their skills and performance. Conduct regular team meetings to review progress, set goals, and address any challenges.Oversee major lead generation initiatives, including B2B portals like Indiamart, Inside sales, organic website leads, and LinkedIn Sales Navigator. Independently manage in-house developed systems related to marketing and sales, such as: DSS(Desired Sales System) CDS(Competitive Discount System) CSS(Credit Sharing System) DRS(Dealer Replenishment System)- OB & CN Sales Tracker.Execute and manage SEO/SEM strategies to enhance online visibility and drive website traffic. Conduct keyword research to optimize content and improve search engine rankings. Implement paid marketing campaigns across various digital platforms. Create compelling content for digital marketing initiatives. Managedisplay advertising campaigns to boost brand awareness. Conduct E-Mail and WhatsApp marketing campaigns to engage with the target audience. Develop and implement brand-building strategies to establish a strong brand identity. Managebrand strategy and ensure consistent brand messaging across all marketing channels (Online & offline) Oversee brand management initiatives to maintain and enhance the company's reputation.Conduct competitor research and analysis to identify market trends and opportunities. Perform competitive analysis to benchmark against industry leaders. Analyze market trends to inform marketing strategies and decision-making. Prepare and present Management Information System (MIS) reports to senior management