Assistant Manager - Marketing

Job Description

Assist in planning and executing marketing campaigns (online & offline) to enhance patient footfall and brand visibility Coordinate with doctors, departments, and hospital units for promotional initiatives Support content development, branding, and collateral creation Manage digital marketing activities in coordination with the central team Organize patient awareness programs, CMEs, health camps, and corporate events Track and analyze campaign performance metrics and patient feedback Maintain vendor relationships and ensure timely delivery of marketing materials Liaise with PR/media for local coverage and reputation management Monitor competitor activities and market trends for actionable insights Qualifications: bachelors/masters in Marketing, Business Administration, or Healthcare Management 3 5 years of experience in hospital/healthcare marketing Strong understanding of patient-centric communication and local healthcare dynamics Proficiency in MS Office, marketing tools, and digital platforms Excellent communication and coordination skills