The Assistant Marcom Manager is responsible for assisting the Marcom Manager in the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community
He / she is responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationships with the press and the local community
What will I be doing
As the Assistant Marcom Manager, you will be responsible for performing the following tasks to the highest standards:
Be familiar with hotel product knowledge and related activities
Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc
Assist relevant departments to achieve revenue targets and related tasks set by the hotel
Develop and implement the hotels advertising and external advertising budgets
Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc ) with all operating departments of the hotel
Ensure that the hotel maintains a good image and corresponding flow on the mainstream platform in the main source area
Establish good relations with the media (publications, broadcasts, etc ) and implement hotel marketing campaigns
Fully monitor all printed products of the hotel to ensure consistency with group guidelines
Maintain and ensure that the hotel homepage, official Weibo and other online and social media platforms information is accurate and updated promptly
Real-time monitoring of guest comments on various network platforms and replying promptly
Plan and execute hotel public relation activities and achieve expected ROI
Design prints according to hotel standards and ensure print quality
Handle the daily relationship with the local government departments and associations to ensure that the hotel gets relevant information in a timely manner
Carry out any other reasonable duties and responsibilities as assigned
The Management reserves the right to make changes to this job description at its sole discretion and without advance notice
What are we looking for
An Assistant Marcom Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members
To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
Hospitality: We are passionate about delivering exceptional Guest experiences
Integrity: We do the right thing all the time
Leadership: We are leaders in our industry and in our communities
Teamwork: We are team players in everything we do
Ownership: We are owners of our actions and decisions
Now: We operate with a sense of urgency and discipline
At least 3 years working experience in the Marketing and Public Relations department of international brand hotels
Possess creative writing skills
Strong knowledge of advertising media planning and printing production
PC knowledge in Word, Excel, web, WeChat, Weibo and basic knowledge of desktop publishing systems
Organized, detail-oriented and good administrative skill
Good communication with local news media
Fluent in spoken and written Chinese and English to meet business needs
Able to be resourceful, creative and maintain flexibility
