The Commercial Director is responsible for the overall strategic management of the hotel by establishing effective working relationships with senior team members, in particular the General Manager, Director of Operations, Director of Finance and Director of Human Resources
This role provides support and advice to the General Manager in strategic planning and overall business goals relating to business development issues of the brand and the hotel, protecting and guarding corporate standards, brand integrity and hotel image
What will I be doing?
As the Commercial Director, you will be responsible for performing the following tasks to the highest standards:
Assist the General Manager to complete all work related to revenue and marketing of the hotel, completing work assigned by the General Manager
Responsible for the management of Sales, Banquet Sales, Revenue Management, Reservations, and Marketing Communications
Lead the hotel business team to achieve relevant key indicators, including but not limited to managing the hotels continued profitability, ensuring the hotels revenue and profit, and guest satisfaction to meet or exceed the standard requirements
Develop the hotels annual / quarterly / monthly budget forecast and work plans, implementing them effectively
Participate in developing and implementing hotel and departmental policies and regulations
Develop marketing strategies and promotion plans to adjust to the market situation in real time
Supervise and drive the progress and implementation of marketing plans
Set clear objectives for business development, implement personal skill development, performance review trainings and other trainings
Monitor and evaluate current initiated marketing activities and market dynamics
Manage the internal operation of the department to ensure that the fixed assets and operational items of the department are well maintained
Conduct regular market research and obtain information about competitors
Set pricing strategies and sales targets for the hotel
Manage special projects and other related businesses
Ensure efficient use of departmental resources
Manage human resources within the department, including selection of recruiters, training of department staff, team building, employee performance evaluation, etc
Ensure that department staff are clear about the responsibilities assigned to them
Take immediate corrective action when the interests of the department or hotel are jeopardized
Manage customer relations and services, including customer needs, product and service knowledge, sales effectiveness, communication skills and customer feedback
Manage departmental expenses and budgets
Prepare a forecast of the departments monthly expenses and submit it to the hotel on the scheduled
Control departmental costs in accordance with hotel policies to avoid waste
Ensure that all system related revenue data are accurate and in full compliance with Hilton international standards
Ensure the filing of departmental documents and related information
Maintain communication with all operating departments within the group to maximize sales opportunities
Promote hotels in relevant industries at home and abroad
Actively participate in sales activities initiated by Hilton
Organize promotional trips for target markets
Maintain good relationship and communication with target markets at home and abroad
Ensure that all system related revenue data are accurate and in full compliance with Hilton international standards
Respond to demands, adjust, and perform any reasonable tasks and additional responsibilities as directed by the hotel, industry and company
Adhere to hotel safety policies, emergency rules and procedures
Ensure employees fully understand and follow the contents of the employee handbook
The department reserves the right to change or supplement the job description if necessary
Perform any other reasonable duties assigned
What are we looking for?
A Commercial Director serving Hilton Brands is always working on behalf of our Guests and working with other Team Members
To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
Hospitality: Volunteer to provide unparalleled hospitality
Integrity: Do what you should do all the time
Leadership: Strive to be a leader in both your industry and your community
Teamwork: Actively promote teamwork spirit in all work
Ownership: take responsibility for your actions and make decisions
Now: Operate with urgency and discipline
Bachelor s degree
At least 5 years of relevant management experience in international hotel chains
Good English and Chinese reading and writing skills
Able to formulate and implement operating budgets and business plans
Able to effectively market and position the brand at desired levels
Able to manage the Sales department
Able to assist the General Manager and Management in achieving the hotels overall business objectives
Knowledgeable of political, economic and social issues, and market trends
Good communication, organizational and presentation skills
Able to lead, guide and develop employees
Knowledgeable of and able to deal with crisis
What will it be like to work for Hilton?
