Assistant Manager/ Manager- International Marketing

Job Description

Conceptualizing and executing branding and promo campaigns for the US Market. Form a strong partnership with various x-functional stakeholders (for example product, sales, and customer success) to help the Sales team to drive and achieve revenue targets and profitability objectives. Develop & execute the Marketing mix for the brand in line with the overall marketing strategy in the priority international markets. Prior experience in the USA market is an added advantage. Work closely with the founder & sales team to define and execute the brand purpose Developing written and oral communication/content pieces independently for us and for KOLs with little assistance from team members Plan & execute ATL campaigns across media social media & partner programs with international publications Ideation, planning & control of all BTL activities targeted one-to-one email marketing, partner programs Experience in events & activations in India & Abroad Any USP of this Job: (1) A chance to work with the fast growing Nutraceutical industry with a growth rate of 8.8 % in USA. (2) To get hands on international branding & marketing experience for the niche market of USA while also learning about healthcare industry. Work Exp : • Strong USA market/International market experience in managing Indian/ MNC brands in B-2-B or B-2-C space in nutraceuticals / pharmaceuticals / health & wellness products / FMCG • Experience in developing content strategies in health, nutrition, nutraceuticals or pharmaceuticals Experience of 8 to 10 years in managing brands and campaigns. Visited or exhibited at Trade shows, scientific events in India or abroad. Contacts and ability to manage high performing agencies cost-effectively