Posted:1 month ago|
Platform:
Work from Office
Full Time
o To enable local sales teams to drive off takes through our New Luxury category (Reserve & Craft) by appropriate Strategies & TTL activities.
o To enable local sales teams to drive off takes through our Innovation category (new launches) by appropriate strategies & TTL activities.
o Both the above categories are driven through Key Accounts, Premium-on-Premise channels and off-trade the incumbent will need to work very closely across channels and ensure category growth.
o Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. Ensure periodic M&E in place for each such activation
o Would need to have excellent stakeholder management and work closely with TLs and KAMs to ensure on-ground follow through of activations.
o Ensure accurate documentation, supervision and monitoring of bills, POs, GRAs, PR-Ensure accurate spend of budgets at the state level.
o Plan and execute POSMs, Display Units, shelf shares for branding contract and get required sign -off for PO payments, Co-ordinate with vendors to oversee execution in the state.
o Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
o Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
o Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers achievement
o To excel in developing strategies, one must master numerical analysis, advanced excel functions, and effective PowerPoint skills.
Diageo
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