Assistant Manager - Loyalty & CRM

Role & responsibilities

CRM and Loyalty

• Support in execution of annual Loyalty & CRM calendar
• Co-ordinate all front and back-end systems and vendors for all promotional updates on timely basis with cross functional stakeholders internally and externally including Mobile App & Website
• Co-ordinate with agencies & all in-store and digital creative campaign implementation related to CRM and Loyalty
• Co-ordinate with CRM agency to drive CRM tactical campaigns to manage customer relationship and retention
• Ensure roll out of timely email/SMS marketing communication to loyalty customers
• Liaison with relevant teams to ensure Communication to Stores for relevant promotions connected to Loyalty & CRM
• Understand and build the system capabilities from card and mobile tactics
• Conduct UAT for tactical promotions Mobile app
• Support on planning the annual mobile app calendar and support execution via partnering with internal cross functional teams such as technology and external vendors
• Deep understanding of technology to ensure efficiency of delivery on initiatives around the mobile app and website are maintained
• Ability to communicate with technology vendor on improvements and solutions on mobile app and website
• UI/UX exposure, experience
• Experience in defining and execution cutting edge customer omni-channel journey

Collaterals

• Work on designing, creating, and executing collateral related to Loyalty
• Work with internal brand and marketing teams; external implementation vendors Creatives
• Work on content, ideas, and brief with the digital agencies for creatives related to loyalty
• Coordinate to ensure timely delivery and execution of the creatives made Project Management
• Liaise with IT and other technology partners/agencies to ensure successful execution Loyalty program & CRM
• Data analysis and presentations
• Understand Data and Insights and Share relevant reports on a timely basis
• Conduct data analysis, trending and reporting for market and international requirements
• Result reporting and presentations for senior leadershipProject plan on post implementation processes to be streamlined, data to be analyzed, consumer insights and feedback on success from all stakeholders
• Create data driven in sighting and tracking
• Communication of above to senior management via presentations and periodic updates Benchmarking
• Competitive scanning and reporting in the technology and loyalty space Administration
• Bill payment and processing
• Vendor enrolment
• Budget management

Qualifications • MBA from good institute • Overall experience 2-4 years (preferable in Loyalty Marketing for at least 1 year)

Required knowledge, skills and abilities • Experience in advance Excel, Word, and PowerPoint

• Experience in agency co-ordination and project management
• Preferable to have SAP operating skills
• Experience in writing content that will be used for communicating for loyalty
• Demonstrated ability to manage multiple priorities, projects, and deadlines simultaneously
• Strong interpersonal skills: enthusiasm and ability to work as part of a multi-disciplinary team and build relationships
• Have good understanding and flair for technology, digital industry
• Strong execution skills
• Project management