Assistant Manager - Institutional Marketing

Assistant Manager Institutional Marketing

Key Responsibilities:

Team Management & Oversight

• Lead, mentor, and motivate the branch CDO team through the Branch Team Lead.
• Monitor

  daily lead collection

  from all team members, ensuring targets are consistently met.
• Conduct regular team performance reviews, provide constructive feedback, and support skill development.
• Ensure accountability for lead quality and conversion rates.

Institutional Marketing & Lead Generation

• Execute branch-specific institutional marketing plans in coordination with the Branch Team Lead.
• Maintain accurate, timely lead tracking and reporting systems.
• Identify and develop new institutional partnerships within the branchs operational area.
• Build and maintain relationships with local institutional decision-makers.

Campaign Execution & Brand Management

• Plan, coordinate, and oversee branch-level campaigns, presentations, and promotional events.
• Ensure brand guidelines are consistently applied in all marketing materials and activities.
• Evaluate campaign performance and optimize strategies based on results.

Cross-Functional Collaboration

• Work closely with central creative and digital marketing teams for branch-specific content, branding, and collateral.
• Coordinate with admissions and academic teams to ensure institutional messaging is consistent and aligned

Key Requirements:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.

• Experience: 6-8 years in institutional or educational marketing.

• Strong understanding of institutional marketing strategies and channels.

• Proven ability to design and execute successful campaigns.

• Excellent presentation, communication, and interpersonal skills.

• Proficiency in MS Office and marketing tools.

Preferred Skills:

• Experience in marketing for educational institutions or services.

• Creative thinking and problem-solving abilities.

• Willingness to travel for institutional visits and events.