Assistant Manager - Institutional Marketing

2 - 6 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As the Team Manager in this role, your responsibilities will include: - Leading, mentoring, and motivating the branch CDO team through the Branch Team Lead. - Monitoring daily lead collection from all team members to ensure targets are consistently met. - Conducting regular team performance reviews, providing constructive feedback, and supporting skill development. - Ensuring accountability for lead quality and conversion rates. In the area of Institutional Marketing & Lead Generation, your tasks will involve: - Executing branch-specific institutional marketing plans in coordination with the Branch Team Lead. - Maintaining accurate, timely lead tracking and reporting systems. - Identifying and developing new institutional partnerships within the branch's operational area. - Building and maintaining relationships with local institutional decision-makers. Regarding Campaign Execution & Brand Management, you will be responsible for: - Planning, coordinating, and overseeing branch-level campaigns, presentations, and promotional events. - Ensuring that brand guidelines are consistently applied in all marketing materials and activities. - Evaluating campaign performance and optimizing strategies based on results. You will also be expected to engage in Cross-Functional Collaboration by: - Working closely with central creative and digital marketing teams for branch-specific content, branding, and collateral. - Coordinating with admissions and academic teams to ensure institutional messaging is consistent and aligned. Please note that this is a Full-time position requiring in-person work.,

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