Assistant Manager

5 - 8 years

4 - 6 Lacs

Posted:2 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Assistant Manager (Diagnostics) Marketing Branding & Business Development

Key Responsibilities:

  • Develop and execute marketing strategies to enhance brand awareness and patient inflow for diagnostic services.
  • Plan and implement

    marketing campaigns for CT, MRI, and other imaging services

    , targeting doctors, clinics, and corporates.
  • Establish and maintain strong referral networks with physicians, consultants, and healthcare partners.
  • Conduct outreach activities such as health camps, awareness programs, and community engagement events.
  • Coordinate with internal departments (Radiology, Laboratory, and Management) to ensure smooth service promotion.
  • Oversee digital and offline marketing initiatives, including social media, print, and hospital branding materials.
  • Perform market analysis to identify trends, competitors, and opportunities for growth in diagnostic services.
  • Track and analyze marketing performance metrics, prepare monthly reports, and suggest improvement strategies.
  • Ensure all marketing activities comply with hospital policies and regulatory guidelines

Desired Candidate Profile:

  • Graduate / Postgraduate in

    Marketing / Business Administration / Healthcare Management

    .
  • Minimum

    5 years of experience

    in

    diagnostic or hospital marketing

    .
  • Excellent communication, negotiation, and presentation skills.
  • Strong understanding of diagnostic market dynamics and referral network management.
  • Proficiency in MS Office, CRM tools, and digital marketing platforms.
  • Ability to work independently and drive targets effectively

Perks and Benefits:

  • Performance-based incentives
  • Professional growth opportunities
  • Supportive and collaborative work environment

How to Apply:

Naukri.com

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Dr.P.K. Saha Hospital logo
Dr.P.K. Saha Hospital

Healthcare

Kolkata

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