Assistant Manager

Assistant Manager (Diagnostics) Marketing Branding & Business Development

Key Responsibilities:

• Develop and execute marketing strategies to enhance brand awareness and patient inflow for diagnostic services.
• Plan and implement

  marketing campaigns for CT, MRI, and other imaging services

  , targeting doctors, clinics, and corporates.
• Establish and maintain strong referral networks with physicians, consultants, and healthcare partners.
• Conduct outreach activities such as health camps, awareness programs, and community engagement events.
• Coordinate with internal departments (Radiology, Laboratory, and Management) to ensure smooth service promotion.
• Oversee digital and offline marketing initiatives, including social media, print, and hospital branding materials.
• Perform market analysis to identify trends, competitors, and opportunities for growth in diagnostic services.
• Track and analyze marketing performance metrics, prepare monthly reports, and suggest improvement strategies.
• Ensure all marketing activities comply with hospital policies and regulatory guidelines

Desired Candidate Profile:

• Graduate / Postgraduate in

  Marketing / Business Administration / Healthcare Management

  .
• Minimum

  5 years of experience

  in

  diagnostic or hospital marketing

  .
• Excellent communication, negotiation, and presentation skills.
• Strong understanding of diagnostic market dynamics and referral network management.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.
• Ability to work independently and drive targets effectively

Perks and Benefits:

• Performance-based incentives
• Professional growth opportunities
• Supportive and collaborative work environment

How to Apply:

Naukri.com