Assistant Manager: Creative Content Writer

Role & responsibilities:

1.Creative Concept Development:

• Ideate concepts and campaign directions for ATL & BTL initiatives.
• Collaborate with the creative, media, design, and studio teams to shape campaign ideas into strong, executable creative outputs.
• Contribute to brainstorming sessions and generate innovative solutions aligned with brand objectives.

2.Copywriting & Content Creation:

• Write clear, compelling, and engaging copy for diverse formats including:
• Prospectus & brochures
• Newspaper advertisements
• Leaflets, posters, banners & outdoor creatives
• Marketing collaterals for print & digital platforms
• Video scripts (YouTube, brand films, testimonial videos, launch films, social posts, and promos)
• Website content and landing page copy (when required)
• Ensure every communication piece reflects the brand voice, core message, and campaign intent.

3.Creative Review & Quality Control:

• Work closely with the studio team during production to ensure scripts, storyboards, and final edits reflect the intended messaging.
• Review and refine copy based on feedback from internal stakeholders, ensuring accuracy, compliance, and design messaging alignment.
• Maintain consistency in tone, language, and quality across all creatives.

4.Industry Understanding & Insight Development:

• Stay updated with trends in education marketing, parent and student psychology and competitor communication.
• Bring insights from agency experience to elevate campaign quality and messaging impact.

5.Cross-Functional Collaboration:

• Liaise with product, academic, and marketing teams to understand briefs thoroughly.
• Translate technical/academic information into simple, emotional, and impactful communication.
• Coordinate with regional teams for localized messaging when required.

Preferred candidate profile:

• 3-6 years of experience in

  creative writing / copywriting

  roles.
• Prior experience in

  education industry

  (coaching institutes / ed-tech / training institutes) strongly preferred.
• Background in

  advertising or creative agencies

  is highly desirable.

Experience in writing for ATL, BTL, and video content formats.