Assistant General Manager -Digital Marketing

• Lead the overall digital marketing strategy covering performance marketing, SEO,

content, branding, and automation.

• Plan, develop, and implement 360° marketing campaigns across Google, Meta

(Facebook, Instagram), YouTube, and other platforms.

• Manage and optimize paid ad campaigns (PPC, Display, Retargeting, etc.) to

maximize ROI.

• Oversee content strategy and ensure alignment across all digital touchpoints.

• Conduct data analysis and performance tracking using tools like Google Analytics,

Search Console, Meta Business Manager, etc.

• Collaborate with cross-functional teams including design, product, tech, and sales to

meet marketing objectives.

• Monitor market trends, competitor strategies, and customer insights to refine

marketing plans.

• Build and manage internal teams and agency/vendor relationships.

• Execute regular A/B testing and conversion optimization initiatives.

• Drive lead generation, engagement, and brand growth metrics.

Job Types: Full-time, Permanent

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Ability to commute/relocate:

• Banjara Hills, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have knowledge of all major digital marketing platforms and tools (Google Ads,

Facebook Ads Manager, SEO tools, CRM systems, etc.) ?

• Do you have experience in ed-tech, healthcare, or consumer tech industries ?
• What is your current salary ?
• What is your expected salary ?
• Are you from IIM ?

Experience:

• Digital marketing: 5 years (Required)

Work Location: In person