Assistant General Manager

Sales & Marketing Leader

Key Responsibilities

Sales Strategy & Business Growth

• Develop and implement

  state-wise sales and marketing strategies

  aligned with company growth objectives.
• Achieve

  monthly, quarterly, and annual sales targets

  through effective planning and execution.
• Drive

  market expansion, new territory development, and outlet penetration

  across GT, MT, HoReCa, and E-commerce channels.
• Prepare sales forecasts, budgets, and Annual Operating Plans (AOP).
  

Channel & Distribution Management

• Appoint, manage, and motivate

  distributors, super-stockists, and channel partners

  across MP, RJ, GJ, MH, and Goa.
• Strengthen

  General Trade, Modern Trade, HoReCa, Institutional Sales, and Online/D2C

  presence.
• Lead

  key account management and modern trade negotiations

  , including commercials, promotions, and visibility.
• Monitor distributor performance through

  scorecards, secondary sales tracking, stock management, and credit control

  .

Marketing, Brand Building & Activations

• Plan and execute

  integrated marketing campaigns

  including digital marketing, trade marketing, on-ground activations, and sampling programs.
• Build brand visibility through

  in-store promotions, POS materials, influencer engagement, and local activations

  .
• Drive

  consumer trials and repeat purchases

  through targeted campaigns in gyms, corporate offices, events, and HoReCa outlets.
• Coordinate with agencies for

  creative development, digital content, PR, and social media marketing

  .

Product, Pricing & Portfolio Management

• Define

  state-wise product mix, pricing strategy, and promotional schemes

  based on market dynamics.
• Lead

  new product launches

  , including GTM strategy, distributor training, and trade communication.
• Monitor SKU performance, margins, and rationalize portfolio for higher profitability.
  
• Ensure compliance with

  FSSAI and regulatory standards

  .

Team Leadership & Performance Management

• Lead and develop

  regional sales managers, area sales executives, merchandisers, and promoters

  .
• Set KPIs, conduct regular reviews, and implement

  incentive and performance management systems

  .
• Build a strong sales culture focused on

  execution excellence, accountability, and customer satisfaction

  .
• Conduct regular market visits, joint field work, and distributor meetings.
  

Sales Operations, Reporting & Coordination

• Track sales performance through

  MIS, dashboards, and analytics

  at state and channel levels.
• Ensure smooth coordination with

  production, supply chain, finance, and marketing teams

  .
• Manage inventory levels, minimize returns, and improve working capital efficiency.
  
• Present periodic performance reviews to

  senior management and leadership forums (including AGM reviews)

  .

Market Intelligence & Strategic Inputs

• Monitor

  competitor activities, pricing, promotions, and new launches

  .
• Analyze consumer trends in

  health, wellness, and functional beverages

  .
• Provide insights and recommendations for strategic decision-making and innovation.