Assistant General Manager

Key Responsibilities

• Market Gap Identification & Brand Architecture Development
• Conduct thorough market research to identify unmet consumer needs and emerging trends.
• Develop and refine brand architecture to position products effectively in target segments.
• Create strategies to generate consumer pull and capitalize on untapped market opportunities.
• Innovation Pipeline & Opportunity Mapping
• Identify and evaluate opportunities for incremental innovation across packaging, dosage, indications, evidence generation, market segments, geographies, and product formats.
• Collaborate with cross-functional teams to design product concepts that enhance existing brand value.
• New Product Launch Planning & Execution
• Lead the go-to-market planning process for new product introductions, ensuring alignment with brand strategy.
• Track and monitor the success of new product launches against defined KPIs (e.g., freshness index, NI success rate).
• Drive timely corrective actions based on market feedback and performance data.
• Performance Review & Continuous Improvement
• Establish systems to review new brand performance periodically, including sales, market share, and consumer acceptance metrics.
• Recommend and implement strategic or tactical adjustments to maximize market penetration and profitability.
• Cross-functional Collaboration
• Partner with marketing, sales, R&D, regulatory, and supply chain teams to ensure seamless execution of innovation and NPD projects.
• Ensure regulatory and quality compliance for all new and modified product launches.
• Evidence Generation & Consumer Insights.
• Leverage consumer insights, product trials, and clinical evidence (if applicable) to strengthen product positioning.
  

Work Experience

• Experience in business project management in healthcare (Domestic / International ) is prefered
• A work experience in brand / marketing / portfolio management / business analytics of 5-7 years is desirable
• Leadership trait , passion and strong desire of achievement with collaborative skill are few essentials for this role