Assistant General Manager

Role Objective:-The Marketing Project Lead will closely be working with the Marketing Heads of the Strategic Business Units and directs marketing strategy on product.Continuously working closely with assigned therapy on improving existing marketing practices, excavating right insights ,drawing appropriate attributes mapping , building marketing / brand plan with competitive edge , portfolio strengthening , product mix rationale setting , tail end brand optimization , helping business with market research data and interpretation , trend analysis , competitive market intelligence , execution excellence as per set kpis to reach to last mile properly ; raising green/ red flags proactively , help taking course - corrections and improving kol connect for new patient addition , conversion and improving P/D. .

Key Responsibilities

• Therapy Marketing Enhancement
• Collaborate closely with the assigned therapy area to continuously improve existing marketing practices and ensure alignment with business objectives.
• Insight Mining & Strategic Mapping
• Extract and analyze actionable market and patient insights.
• Develop and maintain attribute mapping to inform targeted marketing strategies and brand positioning.
• Brand & Portfolio Planning
• Build robust marketing and brand plans with a competitive edge, ensuring portfolio strengthening and optimal product mix rationale.
• Drive tail-end brand optimization to maximize value from the entire portfolio.
• Market Intelligence & Research
• Support business decisions through comprehensive market research data gathering, interpretation, and trend analysis.
• Conduct competitive market intelligence to anticipate market moves and guide proactive strategies.
• Execution Excellence
• Deliver flawless execution of marketing initiatives as per set KPIs, ensuring reach to the last mile.
• Raise green/red flags proactively to indicate performance deviations and recommend timely course corrections.
  

Educational Qualifications: - A min Science graduate / B Pharm / M Pharm with MBA from reputed institution

Work Experience

• Experience in business project management in healthcare (Domestic / International ) is prefered
• A work experience in brand / marketing / portfolio management / business analytics of 5-7 years is desirable
• Leadership trait , passion and strong desire of achievement with collaborative skill are few essentials for this role