Assistant General Manager

Role Objective:-The Marketing Project Lead will closely be working with the Marketing Heads of the Strategic Business Units and directs marketing strategy on product.The role combines strategic therapy-focused marketing with global brand selection, competitive positioning, and portfolio optimization to maximize market penetration. Proficient in proactive performance monitoring, early risk/opportunity signaling, and delivering execution excellence, ensuring sustainable brand growth in both domestic and international markets.

Key Responsibilities

• Market Gap Identification & Geo-Expansion
• Continuously analyze international business landscapes to identify evolving need gaps through marketing insights.
• Drive geo-expansion strategies by leveraging domestic market strengths for targeted international geographies.
• New Brand Launch & Cross-Pollination
• Develop strong rationale for new brand launches in global markets.
• Coordinate cross-pollination of successful domestic brands into relevant global markets, ensuring regulatory and commercial alignment.
• MarketingOperations Synergy
• Foster seamless collaboration between marketing and operations teams to improve turnaround time and execution efficiency.
• Align operational capabilities with market demands to ensure timely product availability.
• Therapy-Focused Global Brand Building
• Work closely with assigned therapy areas to select suitable brands for global expansion based on geographic relevance and competitive potential.
• Create and maintain attribute mapping aligned to specific geography needs to guide brand positioning.
• Strategic Brand & Portfolio Management
• Build robust marketing and brand plans with competitive differentiation.
• Strengthen product portfolios, set product mix rationale, and optimize tail-end brands for profitability and market relevance.
  

Execution Excellence & Performance Monitoring

• Ensure flawless implementation of brand strategies and marketing plans in line with defined KPIs.
• Raise green/red flags proactively to signal opportunities or risks and recommend timely corrective actions.
  

Educational Qualifications: - A min Science graduate / B Pharm / M Pharm with MBA from reputed institution

Work Experience

• Experience in business project management in healthcare International is prefered
• A work experience in brand / marketing / portfolio management / business analytics of 5-7 years is desirable
• Leadership trait, passion and strong desire of achievement with collaborative skill are few essentials for this role