Assistant Digital Marketing Manager

Role Overview We are seeking a Senior Digital Marketing Manager who will lead and execute comprehensive performance marketing strategies across Google, Facebook, Instagram, and Meta platforms to drive customer acquisition, revenue growth, and brand awareness. The ideal candidate will have a strong background in managing digital campaigns for home dcor, furniture, or lifestyle brands , with a clear understanding of consumer behavior and e-commerce dynamics. Key Responsibilities Develop, implement, and optimize end-to-end paid media strategies across Google Ads, Meta (Facebook/Instagram), YouTube, and other channels Lead monthly performance campaigns for product launches, seasonal promotions, and festive sales Monitor and analyze KPIs such as ROAS, CAC, CTR, Conversion Rate , and LTV Manage media budgets effectively to maximize returns on ad spend Create and manage retargeting and lookalike campaigns to enhance conversion funnel efficiency Collaborate with in-house design and content teams to craft high-performing ad creatives and landing pages Leverage tools like Google Analytics, Meta Ads Manager, GA4, Tag Manager , and Google Data Studio for insight-driven decision-making Stay updated on the latest digital trends, algorithm changes, and competitor strategies Work closely with the merchandising and inventory teams to align promotions with stock availability Present monthly performance dashboards and business impact reports to management Preferred Attributes Past experience in home dcor/furniture or lifestyle e-commerce Performance-driven mindset with a passion for brand storytelling Strong communication skills with the ability to present data-backed insights to leadership Preferred candidate profile Qualifications & Experience Minimum 5 years of experience in digital/performance marketing for D2C brands , preferably in home dcor, furniture, or lifestyle Strong hands-on expertise in running and scaling paid campaigns across multiple platforms Proven track record of achieving and exceeding e-commerce performance targets Deep understanding of digital sales funnels, retargeting mechanics, and customer journeys Experience working on platforms like Shopify, WooCommerce, Magento, or similar CMS Excellent analytical skills and proficiency in reporting dashboards (GA4, Excel, Data Studio) Ability to lead a team and coordinate with cross-functional departments Strategic thinker with executional rigor and data-first mindset