Assistant / Area Manager - Sales

The key purpose of the job is to achieve targeted top-line and bottom-line objectives through proper sales planning, market promotion, and secondary sales activities in the area. You will ensure productive calls as per Head Office norms. In terms of sales, you will be responsible for achieving targeted sales as per the Annual Operating Plan (AOP) or Regional Target. This includes SKU wise sales planning and execution, visiting dealers as per the Prescribed Journey Plan (PJP), market mapping to increase counter share, and ensuring complete adherence to field sales processes such as PJP, Daily Sales Report (DSR), and Management Information System (MIS). The goal is to achieve profitability in terms of NR2 and Contribution Margin by selling more value-added products. Regarding the network, you will conduct proper mapping of the network of dealers and sub-dealers to improve distribution network. This involves identifying new dealers or distributors, appointing new dealers, and providing support to new dealers for the first 6 months. You will also work on increasing the width and depth of distribution by expanding reach and adding more dealers or distributors to the network, as well as mapping high-end dealers and retail counters to enhance sales. Market mapping for both new towns and existing towns will be part of your responsibilities. In the commercial aspect, you will ensure effective management of working capital, including the collection of balance confirmations, controlling credit periods, managing cheque bouncing cases, collecting overdues, collecting C Forms, and balancing confirmations for all parties on a monthly basis. You will be expected to adhere to sales processes by submitting Personal Journey Plans (PJPs), Daily Sales Reports (DSRs), and reports related to Sales Force.com. Additionally, you will focus on product visibility by maximizing brand visibility through proper sampling at all dealer and sub-dealer outlets, effective merchandising, branding, and product awareness at each dealer counter, ensuring visibility of the product at prime locations, appropriate displays with high brand visibility, and training dealer sales staff on product attributes and pricing.,