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Assiatant Manager

6 - 9 years

5 - 6 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Purpose:

To support the execution of hospital marketing strategies aimed at increasing patient footfall, brand awareness, and revenue growth by coordinating promotional activities, community engagement programs, referral doctor networking, and digital campaigns.

Key Responsibilities:

1. Marketing & Branding Initiatives

  • Implement marketing campaigns to promote hospital services and specialties.
  • Support the development and distribution of promotional materials such as brochures, banners, digital content, and advertisements.
  • Coordinate with creative agencies and vendors for designing and printing.

2. Doctor Referral & Networking

  • Establish and maintain strong relationships with general practitioners, clinics, and referral doctors.
  • Plan and execute CMEs (Continuing Medical Education), health talks, and outreach programs.
  • Track and analyze referral data and identify growth opportunities.

3. Digital & Social Media Marketing

  • Assist in managing hospitals social media pages and website updates.
  • Coordinate digital campaigns for specialities, camps, and health awareness days.
  • Monitor online feedback and coordinate with the internal team for prompt responses.

4. Patient Engagement & Community Outreach

  • Organize health camps, wellness programs, and corporate tie-ups.
  • Drive initiatives for patient education, testimonials, and experience enhancement.
  • Plan campaigns around health observance days (e.g., World Heart Day, World Diabetes Day).

5. MIS & Reporting

  • Maintain marketing dashboards and track KPIs including patient footfall, referral conversions, and campaign ROI.
  • Generate weekly and monthly reports for internal reviews.

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Care Hospital
Care Hospital

Healthcare

Wellness

250 Employees

34 Jobs

    Key People

  • Dr. John Smith

    Chief Medical Officer
  • Jane Doe

    Director of Operations

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