ASM - GT

As an Area Sales Manager (ASM) for our company, your role will involve leading and expanding our retail and general trade presence in Guwahati and the North East region. Key Responsibilities: - Drive primary and secondary sales in the assigned territory of Guwahati and the North East. - Appoint, manage, and grow distributors and sub-stockists. - Ensure growth in numeric and weighted distribution across general trade. - Take ownership of outlet-level execution including visibility, planograms, and schemes. - Monitor and achieve monthly targets in volume, value, and visibility KPIs. - Lead, train, and motivate a team of Sales Officers. - Analyze competitor activities and field intelligence to adjust market strategies. - Plan regular beats and conduct market visits to ensure effective ground-level execution. Qualifications: - 5-8 years of sales experience in FMCG/D2C brands. - Strong experience in handling the North East market is preferred. - Proven expertise in distributor/channel management and retail execution. - Go-getter attitude with excellent communication and team management skills. - Fluency in the local language (Assamese) is considered an added advantage. Please note that the base location for this position is Guwahati, Assam.,