Area Sales Manager-Generic Pharma

Area Sales Manager (ASM) – Generic Pharma

Location: Ahmedabad, Gujrat

Department: Sales & Marketing

Reports To: Regional Sales Manager / Zonal Sales Head

Job Purpose:

Lead and manage a team of Medical Representatives to achieve sales targets, expand market presence, and enhance brand visibility while ensuring compliance with company policies and ethical standards.

Key Responsibilities

1. Sales Management

Achieve monthly/quarterly/annual sales targets.

Monitor primary and secondary sales.

Plan and execute area-wise sales strategies and brand promotions.

Drive effective doctor engagement.

2. Team Management

Recruit, train, and mentor MRs.

Conduct joint fieldwork and performance reviews.

Motivate team and ensure proper reporting/CRM usage.

3. Market Development

Identify new business opportunities and customer segments.

Build relationships with doctors, hospitals, distributors, and stockists.

Track competitor activities and market trends.

Conduct CMEs, doctor meets, and promotional events.

4. Compliance & Reporting

Ensure ethical product promotion per pharma code.

Submit accurate reports, forecasts, and market insights.

Ensure team adherence to SOPs and regulatory norms.

5. Key KPIs

Sales target achievement

Territory and doctor coverage

Team productivity & attrition

* Execution of marketing activities

* Customer satisfaction & market share growth

Qualifications & Experience

* Graduate in Science/Pharmacy/Commerce (MBA preferred)

* 5–8 years of pharma sales experience, including 2+ years in management

* Strong therapy-area knowledge

Skills

* Leadership & team management

* Strong communication & interpersonal skills

* Analytical and problem-solving abilities

* Result-driven with strategic mindset

* Proficient in MS Office & CRM tools

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person