Area Sales Manager, General Trade Business-NUA

Position Details:

As an ASM, you will be responsible for driving primary and secondary sales in the assigned territory, managing a network of distributors and retailers, leading a team of Area Sales Executives, and executing sales strategies aligned with company goals.

The ASM will ensure consistent growth in store count and PSPM across the designated geography. Building a strong team and distribution network will be critical for this roles success.

Key Responsibilities

Team Management

• Hire, lead and manage a team of Area Sales Executives (ASEs)
• Set clear performance goals and ensure capability building through training and on-ground coaching.
• Review daily activities, beat plans, and performance metrics of the sales team.

Retail Management

• Ensure weighted distribution across retail touchpoints; critical success factor is to choose the right retail outlet and not go after numeric distribution.
• Increase product visibility and shelf presence through effective merchandising.
• Conduct regular market visits to track product performance, competitor activity, and trade feedback.

Distribution Management

• Appoint, manage, and develop distributors to ensure effective coverage.
• Monitor distributor ROI, inventory, claims, and financial hygiene.
• Ensure effective order management, timely dispatches, and invoicing.

Sales & Revenue Generation

• Ensure team hits the retail store placement targets
• Achieve monthly, quarterly, and annual sales targets (secondary) for the assigned area.
• Plan and execute sales strategies to increase PSPM

Compliance & Reporting

• Ensure adherence to company policies, commercial processes, and trade schemes.
• Submit timely MIS reports, sales forecasts, market insights, and competitor analysis.
• Maintain documentation and records for audits and internal reviews.

What we look for

• Candidates will be required to lead & operate independently in a dynamic start-up environment.
• Candidates must possess strong business acumen, comfortable with numbers and be adept at problem-solving and managing multiple priorities effectively and efficiently.

Preferred Qualifications

• Professional: Min. 6-8 years work experience in FMCG General Trade
• Educational: MBA

Whats in it for you

• An opportunity to work in one of Indias fastest growing Fem Hygiene brand. Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage.
• Steep learning curve with exposure to wider marketing and community management teams’ functions
• A performance-based environment with no limits to career growth and personal development