Area Sales Manager (Field sales)

Company Overview:
Seaberry Foods Pvt. Ltd. is a leading distributor of frozen food products, serving a wide network of HoReCa (Hotel, Restaurant & Catering) clients, retail markets, and modern trade across Kerala. We are expanding our presence in the Kochi region and are looking for a seasoned professional with strong field experience to lead business development efforts in this segment.

Job Description:

We are seeking a motivated and experienced Area Sales Manager (ASM) to drive business growth in the HoReCa sector for the Kochi region. The ideal candidate will have a proven track record in food & beverage / frozen food distribution, strong customer relationships, and excellent field execution capabilities.

Key Responsibilities:

• Develop and Expand HoReCa Business: Identify, onboard, and nurture new HoReCa clients (Hotels, Restaurants, Caterers) in the assigned territory to increase market share and product penetration.
• Field Sales & Client Visits: Conduct regular client visits to maintain strong relationships, understand requirements, and offer appropriate frozen food solutions.
• Sales Target Achievement: Consistently meet or exceed monthly, quarterly, and annual sales targets.
• Demand Generation & Visibility: Drive product visibility through sampling, on-ground activations, promotions, and merchandising at HoReCa outlets.
• Product Knowledge & Demonstration: Educate customers on frozen product offerings, conduct demos, and provide training on proper handling and usage.
• Route Planning & Coverage: Strategically plan daily routes to ensure optimal area coverage and maximum client engagement.
• Order & Supply Coordination: Manage end-to-end order processes, coordinate with logistics and supply chain to ensure on-time deliveries.
• Market Intelligence: Monitor competitor activities, pricing, and promotional strategies to share actionable insights with management.
• Relationship Management: Build and maintain strong relationships with chefs, purchase managers, hotel owners, and other key decision-makers.
• Internal Coordination: Work closely with branch offices, supply chain, and marketing teams to ensure smooth operations and high customer satisfaction.
• Collections & Payments: Track outstanding payments and ensure timely collections in line with company policies.

Preferred Candidate Profile:

• Experience: Minimum 4–7 years of relevant experience in HoReCa / Frozen Food / FMCG / B2B Food Service sales, with strong field exposure.
• Proven experience in frozen food distribution or similar categories is highly preferred.
• Strong interpersonal, negotiation, and communication skills.
• Self-driven, target-oriented, and capable of handling field challenges independently.
• Willingness for extensive fieldwork within Kochi and nearby regions.
• Local candidates from Ernakulam/Kochi are preferred for better regional coverage.
• Maturity and decision-making ability to manage clients and resolve on-ground issues effectively.

Job Types: Full-time, Permanent

Pay: ₹23,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Field sales: 2 years (Required)
• frozen food sector: 2 years (Preferred)

Location:

• Kochi, Kerala (Required)

Willingness to travel:

• 75% (Preferred)

Work Location: In person