Area Sales Manager - Beverages

As an Area Manager, your role involves appointing super stockists and distributor assignments in the area. You will also be responsible for appointing a sales team and providing training to them. Developing and executing the sales strategy for MT stores, standalone outlets, cafes, and the Horeca channel focused on beverage and food products will be a key aspect of your job. Your key responsibilities include: - Managing a portfolio of existing clients in MT stores, standalone outlets, cafes, and Horeca, while actively seeking new business opportunities. - Building strong relationships with super stockists, distributors, cafe F&B managers, and procurement teams. - Conducting regular market visits to understand customer needs, monitor competition, and assess market trends. - Coordinating with the supply chain and logistics to ensure timely product availability and delivery. - Monitoring sales performance, forecasting demand, and reporting on KPIs regularly. - Providing product training and support to customers to ensure optimal product usage and satisfaction. - Participating in industry events, trade shows, and product demonstrations. - Collaborating with the marketing team to implement promotional campaigns and customer engagement strategies. - Ensuring compliance with pricing policies and credit terms. Qualifications required for this role: - Any Graduate with specialization in Marketing/Sales. - Fluency in English, Hindi, and any South Indian languages. - Minimum 5 to 10 years of experience in the food and beverage industry. - Experience in Horeca sales in the same category of products. - Strong hold on MT channel partners. - Capable of appointing super stockists and distributors. - Strong understanding of MT, standalone, cafe channels, and product listing. This job will suit you if you have a proven track record in sales strategy, customer relationship management, market analysis, sales forecasting, team leadership, and performance management.,