Area Sales Manager (ASM)-Coimbatore

Position

Location

Industry

Job Summary

Area Sales Manager (ASM)

Key Responsibilities

• Drive primary and secondary sales in the assigned territory (Chennai and nearby markets).
• Handle distributor and retailer network expansion and management.
• Develop sales strategies to meet monthly, quarterly, and annual targets.
• Lead and mentor a team of Territory Sales Officers/Executives.
• Plan and execute trade promotions, new product launches, and retail visibility initiatives.
• Monitor competitor activities and market trends; provide timely feedback to the management.
• Ensure compliance with company policies, pricing, and commercial terms.
• Submit regular reports and analysis on territory performance.

Key Requirements

• Minimum 10 years of experience

  in FMCG food sales.

• Strong experience in masala/spices product sales is highly preferred.

• Sound knowledge of Chennai and Tamil Nadu retail/wholesale markets.
• Proven experience in managing distributor and retail networks.
• Fluent in

  Tamil and English

  ; Hindi is an added advantage.
• Bachelor's degree in any discipline (MBA preferred).
• Willingness to travel extensively within the region.

Desired Attributes

• Excellent leadership and communication skills.
• Target-oriented and self-motivated.
• Strong negotiation and relationship-building abilities.
• Good analytical and reporting skills.