Area Sales Executive

Role Overview: As a Graduate/Post Graduate working in this role, you will be responsible for ensuring the achievement of secondary sales targets by setting objectives for AW, breaking objectives for AWSM, and tracking objectives periodically. You will also be managing AWs, aligning, supporting, and motivating them to meet business objectives, as well as acting as a commercial interface between AW and BIL. Additionally, you will coach, manage, and evaluate AWSM performance, ensuring adequate service levels in the market, building business in existing and new outlets, executing visibility implementation and merchandising, and implementing the launch of new consumer promos/trade schemes and products. Your role will also involve collecting and reporting market intelligence and maintaining records and systems, including PJP data, MIS reporting, and ensuring the hub of UDAAN. Lastly, you will represent Britannia for consumer complaints, visiting consumers to address and sort quality complaints, and informing quality about the status of complaints. Key Responsibilities: - Ensure achievement of secondary sales targets - Set objectives for AW and break objectives for AWSM (beat-wise) - Communicate objectives to AW and track them periodically - Manage AW by aligning, supporting, and motivating them to meet business objectives - Act as a commercial interface between AW and BIL - Coach AWSM on best practices and WOW, train them on sales call process, and evaluate their performance periodically - Provide on-the-job support and guidance for addressing territory-specific issues - Ensure adequate service level in the market and build business in existing and new outlets - Maintain relations with existing dealers and increase the depth and width per dealer - Prospect new outlets and perform activations as decided by ASM - Execute visibility implementation and merchandising by ensuring adherence to plan-o-gram and execution of primary and secondary merchandising - Implement the launch of new consumer promos/trade schemes and new products by operationalizing new products through communication and sampling - Effectively communicate schemes to AWSM to ensure the right sell-in at the dealer point and track/review the performance of new products/schemes - Collect and report required market information on competitor activities like promotions, service day, off-take, prices, new launches, visibility, etc. - Maintain records and systems, including PJP data, MIS reporting, and ensuring the hub of UDAAN - Represent Britannia for consumer complaints by visiting consumers to address and sort quality complaints and inform quality about the status of complaints. Qualification Required: - Graduate/Post Graduate,