Area Sales Executive - Bakery

Adani Wilmar

6 - 11 years

7 - 15 Lacs

Cochin Kerala India

Posted:1 month ago| Platform: Foundit logo

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Skills Required

Route Planning Outlet Classification Outlet Listing Retailing wholesaling Distributor Performance Management Distributor Claims Handling

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

List all Bakery/FMCG outlets in the designated territory by coordinating with TSI, PSRs, and DSMs.
Classify outlets based on sales potential and strategic importance.
Develop route maps to ensure optimum coverage and efficient field operations.
Manage retailing and wholesaling activities to maximize sales penetration.
Monitor and evaluate distributor performance to ensure alignment with business goals.
Handle distributor claims promptly and effectively.
Achieve primary and secondary sales targets as per the business plan.
Shortlist and recommend potential distributors for partnership.
Report and resolve distributor and consumer grievances to maintain customer satisfaction.
Implement and settle promotional schemes in coordination with distributors and sales teams.
Ensure product availability, visibility, and effective merchandising at all outlet points.
Monitor activities of distributor salesmen, sales representatives (SR), and territory sales in-charges (TSI).
Ensure availability of adequate funds such as Bank Guarantees (BG) and Security Deposits (SD), along with proper infrastructure at distributor points.
Facilitate the opening of new outlets and monitor their performance regularly.
Plan and utilize Below-The-Line (BTL) budgets efficiently to support sales activities.
Collect and report competitor activities to support strategic decision-making.

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