Area Manager-Technical Customer Solution

Role & responsibilities

Key Areas of Work

Supporting Actions

Government

Approval & Specifications

Prepare and submit documentation to government agencies for product approvals, licenses, permits, and certifications.

Coordinate with regulatory affairs teams to ensure timely and accurate submissions, addressing any queries or requests for additional information.

Organize and manage records, including certifications, test reports, and technical documentation required for government approvals.

Market Development

Responsible for increasing the sales at non-Trade sites.

Distribute info-lets & other useful technical literature amongst influencers/applicators/channel partners/customers and other decision makers as a part of branding and sales promotion.

Review and Monitor competitors' products and their activities into market and provide insights to sales team or superiors.

Visit key account leads, brief the products, and convert leads into sales, from competitors brands to Ultratech.

Provide technical support to UBS counters for all BPD products.

Support and promote 360 degrees solution approach to IHBs and compliment other cement products for non-UTCL channel (Paints, Hardware, Tiles).

Non-Trade Sales and Non UTCL Counters

Identifying new non-Trade projects, analysis the potential and ensure product approval.

Business generation from the project and manage the client for future sales.

Managing Project Distributor and effective planning of sales.

Identifying and converting Non UTCL Counters.

Influencer & Applicator Management

Identify and approach applicators of various categories for onboarding in Utec.

Approach influencers and provide them with product demos illustrating the BPD product offerings and the range of applications of the BPD products.

Connecting regularly with the influencers, keeping them updated regarding the latest development and technology innovations at BPD division and launch of new products and schemes.

Get approvals and testimonials for the BPD products from the consultants / architects of the projects.

Identify key influencers like engineers, architects, contractors, builders etc. for the assigned territory, maintain their database.

Address issues & concerns raised by influencers and provide them with feedback on actions taken.

Ensure engagement activity for influencers.

Conduct product demos, submit product samples to prospect customers/projects, test & certify samples from the concerned customers/applicators and maintain records.

Gather data/information about applicators/ contractors/ builders from respective area/regions and prepare plan for connecting with them to build network of applicators/masons.

Water Proofing Solutions:-

Identify waterproofing applicators on depot basis, provide training to applicators, onboard them on Utec, and offer solutions to IHB through applicators.

Evaluate the work of applicators and motivate them to provide timely updates and ensure quality work.

Technical Activities as per Plan/Budget

Conduct technical activities according to the plan to enhance revenue and raise awareness of BPD products.

Technical product portfolio

Responsible for both the categories of segment Dry mix and Waterproofing. In dry mix we have 5 categories Tile Adhesives, Plaster & Mortars, Industrial grout, repairs and rehabilitations and flooring.

Responsible for technical query addressal and technical activities for all category of products.

Complaint Handling

Attending customer complaints related to product quality, application, and usage, ensure its speedy resolution, and update it on the One Technical Portal.

Inform respective sales team about actions taken based on the analysis of customer technical complaints.

MIS and Reporting

Prepare and submit weekly/monthly reports on applicators meet,on-site training, sampling, conversions, display material stock, quality complaints etc.

Tracking competitor products, activities, and engagement schemes.

Daily capturing of visits and calls on One Technical Portal for self and team.

Timely applying technical activity bills on the TAB portal

Customer Feedback & Satisfaction Level

Actively engage with customers to gather feedback through various channels, such as surveys, direct communication, and online platforms.

Listen attentively to customer concerns, suggestions, and praises, ensuring that every interaction is respectful and empathetic.

Analyze customer feedback to identify recurring themes, trends, and insights.

Preferred candidate profile

1. Technical expertise: Strong knowledge of building products, dry mix, and waterproofing solutions.

2. Sales and marketing experience: Proven ability to drive sales, promote products, and engage with customers.

3. Communication skills: Effective communication and interpersonal skills to interact with influencers, applicators, customers, and internal teams.

4. Problem-solving skills: Ability to analyze customer complaints, identify solutions, and implement corrective actions.

5. Organizational skills: Strong organizational and time management skills to handle multiple tasks, reports, and deadlines.

6. Data analysis: Ability to collect, analyze, and interpret data to inform business decisions.

7. Customer-centric approach: Focus on customer satisfaction, feedback, and relationship-building.