Area Manager

Key Responsibilities:

Outlet Operations & Management

• Supervise daily operations of all assigned outlets in Surat.
  
• Ensure adherence to brand SOPs, quality standards, hygiene, and safety norms.
  
• Conduct regular audits and surprise checks to maintain operational discipline.
  

Team Management

• Hire, train, and manage outlet staff in coordination with HR.
  
• Provide leadership and motivation to store managers and crew.
  
• Conduct performance reviews and assist in resolving staff issues.
  

Sales & Profitability

• Set and monitor sales targets for each outlet.
  
• Analyze P&L reports and take corrective actions to optimize profitability.
  
• Drive upselling and customer retention strategies.
  

Customer Experience

• Ensure excellent customer service and fast resolution of complaints.
  
• Maintain high Net Promoter Scores (NPS) across outlets.
  
• Collect and analyze customer feedback for improvements.
  

Inventory & Cost Control

• Oversee stock management, order placement, and inventory audits.
  
• Control wastage, pilferage, and manage cost of goods sold (COGS).
  
• Liaise with suppliers and central procurement team for stock replenishment.
  

Marketing & Promotions

• Execute local marketing campaigns and promotions.
  
• Work with the central team to launch new menu items, offers, or initiatives.
  

Reporting & MIS

• Prepare and present weekly/monthly reports on outlet performance.
  
• Track KPIs including footfall, conversion rate, AOV (Average Order Value), and customer satisfaction.
  

Key Skills & Qualifications:

• Graduate in Hospitality / Business / Hotel Management; MBA is a plus.
  
• Minimum

  2-5 years of experience

  in QSR, caf chains, or F&B retail (tea/coffee chains preferred).
• Strong team leadership and people management skills.
  
• Familiarity with POS systems, inventory software, and MS Excel.
  
• Fluent in English, Hindi, and Gujarati (preferred).
  
• Ability to travel within Surat extensively.