Area Business Manager - Ahmedabad

The main purpose of your role is to enable the ethical field force to achieve regional and team Key Performance Indicators (KPIs). You will be responsible for analyzing market, category, and channel opportunities within your territory/area by utilizing real-time omnichannel business intelligence to identify potential for market share growth at the customer/account level. Your role will involve leveraging business analytics and customer insights to continuously analyze growth potential in the region and establish Abbott as the preferred brand through an omnichannel engagement strategy. As part of your responsibilities, you will be tasked with developing and supporting the execution of account plans through an integrated customer omnichannel engagement approach. This will involve deploying marketing programs to target customers and accounts via Medical Representatives, and tracking the success and impact of these programs. Additionally, you will be required to provide ongoing coaching and feedback to medical reps on customer engagement processes, and accelerate their digital knowledge and application through mentoring and coaching. Building and maintaining relationships with customers and accounts across digital, remote/virtual, and face-to-face channels is crucial to increase awareness and loyalty to Abbott brand products. You will collaborate with the training/Sales Force Effectiveness (SFE) team to optimize overall team performance by identifying knowledge and skill gaps in medical reps and creating individual development plans to enhance capabilities across the territory/area. Furthermore, you will provide direct, ongoing support to medical reps in the field through collaborative problem-solving, mentoring, coaching, and feedback. Developing and expanding a network of Key Opinion Leaders (KOLs) throughout the territory/area will also be a key aspect of your role to influence at various levels of accounts, not limited to Healthcare Professionals (HCPs). Your role will require you to work cross-functionally with Marketing, Analytics, and SFE teams to gather and interpret customer and market behavior data. You will be responsible for translating omnichannel engagement data into actionable real-world activities to drive business growth and success.,